It's not just a phone
It's a lifestyle manager
With a tap, customers can touch base with you whenever they want and from wherever they are.
It's not just a phone
It's a lifestyle manager
With a tap, customers can touch base with you whenever they want and from wherever they are.
What is Near Field
Communication?
Small electronic tags act
as miniature radio transmitters
to interact with your phone.
ITS MINE chips are installed in the weapon props in the Star Wars movie, The Force Awakens such as the laser given to Rey by Hans Solo as seen above.
These things are seriously valuable. The original Hans Solo blaster sold at Profiles in History in December 2013 for $246,000
We were approached by a leading Star Wars prop maker at Pinewoopd Studios to help address problems of security, prop management and provenance.
Following a rigorous due diligence process our chips were approved for use in Star Wars props and replicas.
It's Mine RFID chips were fitted into the blaster given to Rey. They were also installed in all the Star Wars Collectibles Ultimate Studio Edition of super replicas. Such as Chewbacca's Bowcaster below.
The numbering system that they use is unique to the Star Wars franchise. It adds another level of complexity facing anyone trying to counterfeit props.
We also helped design the business processes that allowed the chips to be fitted in the most secure fashion possible as part of the production cycle.
However we cannot say much more than that due to the documents we signed. Disney are understandably sensitive about leaking details of the approach.
Needless to say we would take the same care and attention to detail with your own favourite project.
What can it do?
Initiate a phone call
Send an email or an SMS
Give details of your location
Go to a web page
Connect to a web cam
Make a fridge magnet interactive
Manage theater, movie props and sets
Protect instruments and tour gear
Start an app
And much, much more
How can we help?
Find out here here, in Plain English, how it works, what it does best and how you can leverage it's benefits.
Additionally we can help you to find out how using NFC can support your brand.
And, because, in the end we are dealing with human beings we can offer behavioral insights into how best to engage with your customers.
We have also created a number of 'off the shelf' brands using NFC which you can licence from us. See some of them below.
Our NFC powered brands
Brands we have worked with
Got a question Need some advice? Got an idea?
Get in Touch
Ping us an email